Guides

Account Scores

How Parcel scores accounts using Atlas Score, Atlas Trend, and ICP Tier.

Parcel scores each account to help you prioritize outreach. There are two scoring dimensions: activity level (Atlas Score and Trend) and profile fit (ICP Tier).

For full details on each scoring dimension, see:

Atlas Score A numeric score based on how much recent project activity the account has generated. Atlas Trend Whether the account's Atlas Score is rising, flat, or falling over time. ICP Tier How closely the account matches your ideal customer profile.